Howard Polskin of TheRighting joins Dave Pederson to track the headlines, podcasts, traffic charts, and outrage narratives shaping MAGA media.
What happens when millions of Americans are living inside a completely different media weather system?
In Episode 26 of The Bigfoot Manifesto, Dave Pederson talks with Howard Polskin, founder and chief curator of TheRighting, a media company that tracks conservative news outlets, right-wing headlines, podcast rankings, traffic data, and the broader media ecosystem shaping MAGA politics.
Howard began following right-wing media after the 2016 election, asking the same question many liberals asked: How did this happen? What he found was not just a few fringe websites, but an alternate information universe powered by grievance, fear, anti-woke panic, celebrity pundits, Trump loyalty tests, and headlines designed to make every political disagreement feel like the end of civilization.
This episode digs into how right-wing media works, why outrage is a business model, how fringe narratives move into mainstream politics, why podcasts build such deep loyalty, and what progressives need to understand without simply amplifying every bad-faith frame.
Bigfoot may be folklore. But the outrage ecosystem is measurable.
It has headlines, traffic reports, subscriber charts, podcast rankings, algorithms, donor networks, celebrity pundits, and a business model that turns fear into loyalty.
Guest: Howard Polskin Founder & Chief Curator, TheRighting Website: https://therighting.com/
The Bigfoot Manifesto: https://bigfootmanifesto.com/